Philco Sidewinder Missile Ad

Philco's ad renders the Navy's new Sidewinder air-to-air missile as a rattlesnake coiled around the globe — a fitting image, since the missile was named for the desert snake and, per the ad, proved just as "vicious" in flight tests at China Lake. Philco assisted the Naval Ordnance Test Station in developing Sidewinder and had moved the missile into full production by this point.

Provenance & Condition

This is an original print advertisement, carefully removed from an authentic March 18, 1957 issue of Aviation Week — not a reproduction. 69 years old, with the paper tone and character of a genuine press run. Approximate size 8.5" x 11".

What's Included

Every order ships with bonus clippings from the same issue and a curated report of what was making aerospace news that week — a snapshot of the world this ad first appeared in.

Display Options

Choose your finish at checkout: unframed print only, framed, or framed with your choice of mat. Framed options arrive ready to hang.